HEY, I'M OLAMIDE. I CREATE.

CREATIVE DIRECTOR.

STORYTELLER.

CHANNEL BUILDER.

RADICAL DREAMER.

CREATIVE DIRECTOR.

STORYTELLER.

CHANNEL BUILDER.

RADICAL DREAMER.

Olamide Soyemi

Creative Director

Hey!

Welcome to my feed :) Below is a collection of some of my favourite projects. Please, Click, browse, explore … I would encourage doomscrolling - but sadly this feed has an end 🥀

Hey!

Welcome to my feed :) Below is a collection of some of my favourite projects. Please, Click, browse, explore … I would encourage doomscrolling - but sadly this feed has an end 🥀

BRICKS & DISORDER

Media Brand Development + Original IP

BRICKS & DISORDER At the start of 2020, I bought a run-down house with a friend. Hundreds of millions of views later, we'd turned that broken house into a thriving digital media business, building original formats and a community of over 1.7 million people across multiple platforms.

BRICKS & DISORDERAt the start of 2020, I bought a run-down house with a friend. Hundreds of millions of views later, we'd turned that broken house into a thriving digital media business, building original formats and a community of over 1.7 million people across multiple platforms

WE ALL RISE WITH MORE EYES

Global Campaign + Creative Strategy

WE All RISE WITH MORE EYES Women's football deserves more eyes on it! With the UEFA Women's Champions League becoming free to watch on YouTube, there was no better moment to celebrate the power of that visibility.

WE All RISE WITH MORE EYESWomen's football deserves more eyes on it! With the UEFA Women's Champions League becoming free to watch on YouTube, there was no better moment to celebrate the power of that visibility.

THE EYE

Media Brand Development + Original Formats

THE EYE What if watching an artist through a screen felt like they were performing directly to you? The Eye was a pioneering vertical music channel built for a mobile-first audience. It was the first time I can say I worked on something truly ahead of its time.

THE EYE What if watching an artist through a screen felt like they were performing directly to you? The Eye was a pioneering vertical music channel built for a mobile-first audience. It was the first time I can say I worked on something truly ahead of its time.

UNCONDITIONAL

Original Format + Documentary Series

UNCONDITIONAL What happens when you take a dangerous, male dominated sport and talk about something as vulnerable as love? For the first episode of this premium documentary series, the spotlight turned away from the racetrack and onto the complicated relationship between MotoGP champion Marc Márquez and his mother.

UNCONDITIONALWhat happens when you take a dangerous, male dominated sport and talk about something as vulnerable as love? For the first episode of this premium documentary series, the spotlight turned away from the racetrack and onto the complicated relationship between MotoGP champion Marc Márquez and his mother.

SAVE THE PLEX

Creative Campaign + Social Activism

SAVE THE PLEX Almost 10 years ago, my favourite cinema in Peckham was under threat of closure. So, for the first time, I set out to mobilise an audience I couldn't see, all to save a cinema I loved. That's when I discovered the power of content... and paper.

SAVE THE PLEXAlmost 10 years ago, my favourite cinema in Peckham was under threat of closure. So, for the first time, I set out to mobilise an audience I couldn't see, all to save a cinema I loved. That's when I discovered the power of content... and paper.

KARATE WITH ANNE-MARIE

Original Format + YouTube Series

KARATE WITH ANNE-MARIE Anne-Marie isn't just a pop star. She's also a Shotokan Karate World Champion who could split you like a cinderblock. Naturally, the next step was to create a show where she teaches her celebrity friends a thing or two about karate.

KARATE WITH ANNE-MARIEAnne-Marie isn't just a pop star. She's also a Shotokan Karate World Champion who could split you like a cinderblock. Naturally, the next step was to create a show where she teaches her celebrity friends a thing or two about karate.

FIBA WORLD CUP

Global TVC + Creative Direction

FIBA WORLD CUP Two weeks. That's all I had to turn a brief into a TV commercial promoting one of the biggest tournaments in international basketball.

FIBA WORLD CUPTwo weeks. That's all I had to turn a brief into a TV commercial promoting one of the biggest tournaments in international basketball.

FAR AWAY FANS

Branded Content + Creative Direction

FAR AWAY FANS To launch Chelsea's Nike away kit, the search for the club's most stylish and loyal fans went all the way to Japan.

FAR AWAY FANS To launch Chelsea's Nike away kit, the search for the club's most stylish and loyal fans went all the way to Japan.

OLAMIDE DAY BY DAY

Personal Brand Development + Creative Direction

OLAMIDE DAY BY DAY After years of building channels and telling stories for brands, artists and businesses, I decided to turn the camera on myself. My own little playground for creativity, and a warm corner of the internet.

OLAMIDE DAY BY DAY After years of building channels and telling stories for brands, artists and businesses, I decided to turn the camera on myself. My own little playground for creativity, and a warm corner of the internet.

You're All Caught Up.

… Keep on scrolling to see our imaginary conversation

Olamide.jpg

First I was an artist, then an advertiser, after that I became a content creator. Truthfully, I’m all of the above.

I’ve spent the last decade creating campaigns, formats and digital media brands across music, sport, culture and entertainment, generating hundreds of millions of views and building audiences that become engaged communities.

I fuse advertising thinking with my lived experience of building channels online. I create the idea, develop original IP/format, define how it looks, feels and sounds, bringing together strategy, storytelling and an unhealthy dose of internet magic from being chronically online. Yay!

I build ideas people want to follow, and I really love doing it <3

First I was an artist, then an advertiser, after that I became a content creator. Truthfully, I’m all of the above.

I’ve spent the last decade creating campaigns, formats and digital media brands across music, sport, culture and entertainment, generating hundreds of millions of views and building audiences that become engaged communities.

I fuse advertising thinking with my lived experience of building channels online. I create the idea, develop original IP/format, define how it looks, feels and sounds, bringing together strategy, storytelling and an unhealthy dose of internet magic from being chronically online. Yay!

I build ideas people want to follow, and I really love doing it <3

Last edited: 3:47 AM · Ultimate to do list

Hey, I'm Olamide. I create.

📍DAZN 📍AMV BBDO 📍MOTHER 📍COPA 90📍PABLO
📍WARNER MUSIC (THE FIREPIT)📍GREY

CURRENTLY BUILDING, BRICKS AND DISORDER.

Where I've been:

Who?.txt

Press.txt

Instagram.txt

Creative Direction & Campaigns

Channel Building

Creative Strategy

Branded Entertainment

Creative Consultancy

Original IP & Format Development

Workshops & Panels

Creative Direction & Campaigns

Channel Building

Creative Strategy

Branded Entertainment

Creative Consultancy

Original IP & Format Development

Workshops & Panels

SERVICES

Things I can help with.

What_i_do.notes

Olamide

Damn, you've been scrolling for a while haha

Sweet, well, I'm about to plug my email …

I like what I've seen

That was smooth …

Message

How about you get in touch 👀

Olamide.dbd@hotmail.com

message

Messages

Psst… These posts are Clickable. Go on, be nosy

Olamide Soyemi

HEY, I'M OLAMIDE. I CREATE.

HEY, I'M OLAMIDE. I CREATE.

Olamide Soyemi

Olamide Soyemi

First I was an artist, then an advertiser, after that I became a content creator. Truthfully, I’m all of the above.

I’ve spent the last decade creating campaigns, formats and digital media brands across music, sport, culture and entertainment, generating hundreds of millions of views and building audiences that become engaged communities.

I fuse advertising thinking with my lived experience of building channels online. I create the idea, develop original IP/format, define how it looks, feels and sounds, bringing together strategy, storytelling and an unhealthy dose of internet magic from being chronically online. Yay!

I build ideas people want to follow, and I really love doing it <3

First I was an artist, then an advertiser, after that I became a content creator. Truthfully, I’m all of the above.

I’ve spent the last decade creating campaigns, formats and digital media brands across music, sport, culture and entertainment, generating hundreds of millions of views and building audiences that become engaged communities.

I fuse advertising thinking with my lived experience of building channels online. I create the idea, develop original IP/format, define how it looks, feels and sounds, bringing together strategy, storytelling and an unhealthy dose of internet magic from being chronically online. Yay!

I build ideas people want to follow, and I really love doing it <3

Last edited: 3:47 AM · Ultimate to do list

📍DAZN 📍AMV BBDO 📍MOTHER 📍COPA 90📍PABLO📍WARNER MUSIC (THE FIREPIT)📍GREY CURRENTLY BUILDING, BRICKS AND DISORDER.

📍DAZN 📍AMV BBDO 📍MOTHER 📍COPA 90📍PABLO📍WARNER MUSIC (THE FIREPIT)📍GREY CURRENTLY BUILDING, BRICKS AND DISORDER.

Creative Direction & Campaigns

Channel Building

Creative Strategy

Branded Entertainment

Creative Consultancy

Original IP & Format Development

Workshops & Panels

Creative Direction & Campaigns

Channel Building

Creative Strategy

Branded Entertainment

Creative Consultancy

Original IP & Format Development

Workshops & Panels

SERVICES

SERVICES

Damn, you've been scrolling for a while haha

Damn, you've been scrolling for a while haha

Sweet, well, I'm about to plug my email …

Sweet, well, I'm about to plug my email …

I like what I've seen

I like what I've seen

That was smooth …

That was smooth …

How about you get in touch 👀

How about you get in touch 👀

message

message

📍DAZN 📍AMV BBDO 📍MOTHER 📍COPA 90📍PABLO
📍WARNER MUSIC (THE FIREPIT)📍GREY

CURRENTLY BUILDING, BRICKS AND DISORDER.

📍DAZN 📍AMV BBDO 📍MOTHER 📍COPA 90📍PABLO
📍WARNER MUSIC (THE FIREPIT)📍GREY

CURRENTLY BUILDING, BRICKS AND DISORDER.