IDEA
This was an opportunity to introduce the women's game to millions of new fans. The campaign celebrated that opportunity through a hero film featuring some of the biggest names in women's football.
IDEA
This was an opportunity to introduce the women's game to millions of new fans. The campaign celebrated that opportunity through a hero film featuring some of the biggest names in women's football.
In its first week, it generated 5.6 million impressions, with players and clubs around the world sharing the film organically. It also earned over 2,000 pieces of coverage across 70+ markets, including BBC Sport, The Guardian and The New York Times.
In its first week, it generated 5.6 million impressions, with players and clubs around the world sharing the film organically. It also earned over 2,000 pieces of coverage across 70+ markets, including BBC Sport, The Guardian and The New York Times.
