UNCONDITIONAL

UNCONDITIONAL



IDEA

Elite sport is usually defined by competition, pressure and winning. Unconditional explored something rarely seen behind the helmets and trophies. Love. The documentary series explored the relationships between elite athletes and the people closest to them, beginning with Marc Márquez and his mother <3



IDEA

Elite sport is usually defined by competition, pressure and winning. Unconditional explored something rarely seen behind the helmets and trophies. Love. The documentary series explored the relationships between elite athletes and the people closest to them, beginning with Marc Márquez and his mother <3

Launched on Mother's Day, the first film reached millions of viewers, became one of DAZN Originals' most successful releases at the time and secured funding for a full series.

Launched on Mother's Day, the first film reached millions of viewers, became one of DAZN Originals' most successful releases at the time and secured funding for a full series.

MY ROLE

Creative Direction & Brand Identity
Creative Strategy
Original IP & Format Development
Storytelling



CREDITS

Creative: Olamide Soyemi
Creative: Cullen Farleigh
Agency: DAZN
Client: To be confirmed



MY ROLE

Creative Direction & Brand Identity
Creative Strategy
Original IP & Format Development
Storytelling


CREDITS

Creative: Olamide Soyemi
Creative: Cullen Farleigh
Agency: DAZN
Client: To be confirmed



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