KARATE WITH ANNE-MARIE

KARATE WITH ANNE-MARIE



IDEA

Karate With Anne-Marie turned an unexpected hidden talent into an original entertainment format, reaching 3.5 million fans. The concept was simple, take something an artist genuinely loves and turn it into a show that reveals another side of their personality.




IDEA

Karate With Anne-Marie turned an unexpected hidden talent into an original entertainment format, reaching 3.5 million fans. The concept was simple, take something an artist genuinely loves and turn it into a show that reveals another side of their personality.



Its success led Warner Music to greenlight a wider hidden talents series, featuring artists like Zak Abel teaching table tennis and Bugzy Malone teaching boxing.


Its success led Warner Music to greenlight a wider hidden talents series, featuring artists like Zak Abel teaching table tennis and Bugzy Malone teaching boxing.

MY ROLE

Creative Direction
Creative Strategy
Original Format Development
Channel Strategy & Audience Growth
Post-Production



CREDITS

Creative: Olamide Soyemi
Creative: Cullen Farleigh
Agency: The Firepit (Warner Music)
Partner: YouTube




MY ROLE

Creative Direction
Creative Strategy
Original Format Development
Channel Strategy & Audience Growth
Post-Production


CREDITS

Creative: Olamide Soyemi
Creative: Cullen Farleigh
Agency: The Firepit (Warner Music)
Partner: YouTube




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